Creative Director for homegrown brands from food, farming to dog lifestyle brands
Creative Director for Meld, a homegrown, farmer-forward restaurant and bakery. Over the past year, I've worked with Meld to build content and campaigns around a simple idea: food tastes different when you know whose hands grew it. Meld goes beyond farm-to-table - it keeps the farms, and the people behind them, at the centre of everything that reaches the plate.
Wooji : Pet lifestyle brand
Creative Director for a pet lifestyle brand creating handmade, premium toys for pets. The brief was young, energetic, classy, and made with a lot of love so we brought that to life with plenty of playful ideas, personality, and, of course, a few woofs.
Had an absolute ball working with a whole bunch of dogs on this one, lots of cuddles on set included.
Creative Director, producing content for Three One Farms, a regenerative farm based in Abohar, Punjab, run by seventh-generation farmer Anushka Neyol. We worked together to tell her story and reframe the way farming and farmers are represented in India.